PENGEMBANGAN INTEGRASI TAM DENGAN FLOW THEORY DAN MOBILE APP DESIGN QUALITY PADA PENGGUNA  E-COMMERCE DI BALI

I Gst. Ngr. Jaya Agung Widagda; I Gusti Ayu Dewi  Adnyani; Putu Laksmita Dewi  Rahmayanti; Emilia Septiani

doi:10.29303/distribusi.v12i1.422

Penulis

I Gst. Ngr. Jaya Agung Widagda Universitas udayana
I Gusti Ayu Dewi Adnyani Universitas udayana
Putu Laksmita Dewi Rahmayanti Universitas Udayana
Emilia Septiani Universitas of Mataram

DOI:

https://doi.org/10.29303/distribusi.v12i1.422

Kata Kunci:

Perceived ease of use, perceived usefulness, mobile app design quality, perceived flow, contiunuous usage intention

Abstrak

Tujuan penelitian ini adalah untuk menguji dan menjelaskan pengaruh perceived ease of use, perceived usefulness, dan mobile app design quality terhadap perceived flow dan continuous usage intention. Populasi penelitian ini adalah konsumen yang menggunakan e-commerce di Bali yang jumlahnya tidak diketahui. Besarnya sampel yang digunakan sebanyak 180 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa perceived ease of use tidak berpengaruh terhadap continuous usage intention, sedangkan perceived usefulness dan mobile app design quality berpengaruh positif dan signifikan terhadap continuous usage intention, dan perceived ease of use, perceived usefulness, mobile app design quality berpengaruh positif dan signikan terhadap perceived flow, serta perceived flow berpengaruh positif dan signifikan terhadap continuous usage intention. Oleh karena itu penting bagi e-commerce di Bali untuk selalu memperhatikan perceived ease of use, perceived usefulness, dan mobile app design quality dalam rangka meningkatkan perceived flow dan continuous usage intention.

Unduhan

Data unduhan belum tersedia.

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