Distribusi - Journal of Management and Business

CONTRIBUTION OF ADVERTISING AND SALES PROMOTION IN SHAPING CONSUMER PURCHASING DECISIONS AT RUBY SUPERMARKET CAKRANEGARA

Rini Anggriani, Irwan Cahyadi, L Jatmiko Jati — Tue, 25 Mar 2025 00:00:00 +0000

In this study, the main problem raised in this study is whether advertising and sales promotion have a significant influence either simultaneously or partially on consumer purchasing decisions at Ruby Supermarket Cakranegara? In accordance with these problems, the purpose of this study is to determine the significance of the influence of advertising and sales promotion on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The type of research used is quantitative research and uses a sample survey method in collecting data. The data collection tool used is a questionnaire, with the analysis tool used in accordance with the researcher's objectives is Multiple Linear Regression Analysis, which is then continued with the F test and t test at alpha 5%. In accordance with the objectives of the study, it was found that advertising and sales promotion variables have a significant influence on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The significance criteria are known based on the F test and t test that have been carried out, where F count and t count have higher values than F table and t table. Based on the results of the t test. The suggestion that can be given according to the research results is that in order to increase sales, the policy that should be the main orientation of Ruby Supermarket Cakranegara is to improve the quality of advertisements that are less attractive to potential consumers so that they are more interested in making purchases.

BLOCKCHAIN IMPLEMENTATION FOR NOKA COFFEE JAMBI SUPPLY CHAIN TRANSPARENCY AND TRACEABILITY: ISLAMIC BUSINESS PERSPECTIVE

Khoirunnisa Nurul Allimmah, Ridwansyah Ridwansyah, Weny Rosilawati — Tue, 25 Mar 2025 00:00:00 +0000

The significant increase in coffee consumption in Indonesia highlights the importance of a deep understanding of the complex coffee supply chain. In addition to consumption regulations in Islam, society is also faced with various scandals and food safety incidents, making clear information about the origins, production processes, and safety of the products to be consumed essential. The aim of this research is to explore the opportunities and challenges of implementing blockchain technology to enhance transparency and traceability in the supply chain, viewed from the perspective of Islamic business at Noka Coffee. This study adopts a qualitative descriptive research method and utilizes primary data obtained from structured interviews conducted via Zoom Meeting with stakeholders in the Noka Coffee supply chain. The results indicate that although there are substantial potential benefits from the use of blockchain technology, its implementation also faces several challenges. These challenges include high implementation and maintenance costs, organizational culture, and consumer behavior. Therefore, collaboration among coffee shops, farmers, technology developers, and consumers is crucial to address these challenges and enhance technology adoption. The findings of this research contribute to the development of a complex and sustainable supply chain. With blockchain as an instrument, it is hoped that a more transparent and traceable system can be created, in accordance with Sharia principles. This initiative not only has the potential to increase consumer trust but also supports more responsible and sustainable business practices in the coffee sector.

THE MEDIATING & MODERATING EFFECT OF WORK MOTIVATION IN THE RELATIONSHIP BETWEEN WORK ETHICS AND EMPLOYEE PERFORMANCE

Muhammad Ari Luthfi, Eko Nur Fu'ad — Tue, 25 Mar 2025 00:00:00 +0000

This research seeks to examine how work ethics influence employee performance, as well as the impact of work motivation in both mediating and moderating this relationship. The sample for this research consisted of 170 employees at CV. ABC within the production division. The selection of the research sample was conducted using the Slovin formula, resulting in 75 respondents chosen through a random sampling method. Data was gathered through a questionnaire employing a Likert scale, and the analysis was completed using SmartPLS 4.0. The findings indicated that both work ethics and work motivation have a significant effect on employee performance, and work motivation serves as a mediator and moderator in the connection between work ethics and performance. The study offers suggestions for CV. ABC's management to bolster work ethics. Furthermore, businesses should focus on elevating employee motivation through recognition, incentives, and rewards to foster a productive and cohesive workplace. From a theoretical standpoint, this research broadens the application of Social Exchange theory by illustrating the dual functionality of work motivation as both a mediator and moderator in the link between work ethics and employee performance, and also reinforces empirical data regarding the relevance of work motivation theory in organizational settings.

ANALYSIS OF THE MARKETING STRATEGY OF SASADAKOPI COFFEE SHOP ON CONSUMER BEHAVIOR IN MEDAN, NORTH SUMATRA

M. Ikbal Nur Irsyad Dhalimunthe, Gustami Harahap, Marizha Nurcahyani — Tue, 25 Mar 2025 00:00:00 +0000

Sasadakopi is a coffee shop founded by Devi Siburian. She is also the owner and manager of the coffee shopased on interviews with owners and observations, this business was established on October 26 2019 at Sei Bahorok street No. 21, Babura, Medan Baru, North Sumatra. Every week, Sasadakopi is busy with customers . Most of the customers are teenagers and students. Corporate strategy is a pattern or a plan that integrates the main goals or company policies with a series of actions in a binding agreement. In other words, a marketing strategy is a strategy used to gain profits in business by paying attention to business relationships with consumers. Based on the results of the research, analysis and evaluation that have been carried out, it can be concluded that Sasadakopi Roastery has successfully executed their marketing strategy. In its strategy, Sasadakopi focuses on introducing the taste of coffee that is different from other coffee shops to the consumers.

THE INFLUENCE OF COMPENSATION, CAREER DEVELOPMENT, AND EMPLOYEE EMPOWERMENT ON ORGANIZATIONAL COMMITMENT AT PT PLN (PERSERO) UP3 YOGYAKARTA

Rr. Faizah Nur F Puspaningrum, Epsilandri Septyarini, Tri Ratna Purnamarini — Tue, 25 Mar 2025 00:00:00 +0000

Human Resources (HR) are critical to a company's success as their expertise facilitates organizational growth. A key determinant of organizational performance includes employee commitment, which reflects their loyalty and willingness to stay with the company. The purpose of this study is to identify how compensation, career development, and employee empowerment affect commitment to the company. The method used in this research uses quantitative research using saturated sampling techniques. The research data was collected using a questionnaire, analyzed using computer assistance and the SPSS version 25 application. In this study, a saturated sampling technique was used with 45 respondents as members of the population. This research was conducted at PT PLN (Persero) UP3 Yogyakarta. The results revealed that compensation and career development have a positive and significant influence on organizational commitment. However, employee empowerment does not have a significant impact. Suggestions for future researchers in this field are expected to pay further attention to various variables that can affect organizational commitment. Those variables may include individual components, such as job satisfaction, motivation, and employee welfare. organizational components, such as corporate culture, leadership, and reward systems as well as changes in the industry, such as government policies and technological trends.

ANALYSIS OF THE IMPACT OF THE E-LEARNING TRAINING PROGRAM ON EMPLOYEE PERFORMANCE AT THE GRESIK CUSTOMS AND EXCISE OFFICE

Miftachul Afkar, Roziana Ainul Hidayati — Tue, 25 Mar 2025 00:00:00 +0000

The e-learning training program conducted by the Gresik Customs and Excise Supervision and Service Office has implemented evaluations limited to level 1 (participant satisfaction) and level 2 (knowledge and skills improvement) based on Donald Kirkpatrick's Evaluation Model. Meanwhile, evaluations of level 3 (employee performance improvement) and level 4 (organizational performance improvement) have not been comprehensively implemented, making it impossible to assess the overall effectiveness of the training program. This research aims to examine the implementation of the e-learning training program at the Gresik Customs and Excise Supervision and Service Office, focusing on post-training evaluation using a qualitative descriptive approach. Data collection was conducted through interviews with 13 employees who participated in the e-learning training program in semester 1 of 2024. The results indicate that the e-learning training program has positive impacts, including significant changes in employees' thinking patterns and work behavior, application of relevant new knowledge and technical skills in their work, improved positive attitudes toward their jobs, and employees' ability to handle environmental responses to the training program implementation. These positive impacts are reflected in the improvement of Employee Performance Values compared to before participating in the e-learning training program.

INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE AND DIGITAL CAPABILITIES TO EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) ULP PALOPO KOTA

Nirwandani Marhum, Edi Maszudi, Adil — Tue, 25 Mar 2025 00:00:00 +0000

This study aims to determine the influence of leadership, organizational culture, and digital skills on employee performance at PT. PLN (Persero) ULP Palopo City. This study uses a quantitative method. Data collection techniques; primary data and secondary data. Primary data was taken by distributing questionnaires to respondents. The number of employees at PT. PLN (Persero) ULP Palopo Kota is 35 people. The total population in this study is 35 employees. The number of respondents in this research is 35 employees - all employees are made respondents (census). The measurement scale used is the Likert scale. The data analysis technique used is SPSS Statistical Analysis 22. The results of this study show that (1) leadership has a positive and significant effect on employee performance, (2) organizational culture has a positive and significant effect on employee performance, (3) digital skills have a positive and significant effect on employee performance, (4) leadership, organizational culture and digital capabilities simultaneously have a positive and significant effect on employee performance. Due to limitations in time, financial resources, and other factors, this research is not without its imperfections. Future studies can expand by incorporating additional variables, increasing the sample size, and covering a broader geographical area.

MARKETING THROUGH OMNICHANNEL SHOPPING EXPERIENCE TO IMPROVE CUSTOMER CITIZENSHIP BEHAVIOR

Geri Ghazian, Yolanda Masinta, Kurniawati Kurniawati — Tue, 25 Mar 2025 00:00:00 +0000

The growing popularity of mobile devices and the expansion of internet usage have triggered an increase in online purchases. In addition to that, offline purchases and coming directly to the store are also some of the choices of some customers. As the business competition of retail stores in Indonesia increases, customers choose several options for purchasing goods through omnichannel. This research was written to find out more about the effect of marketing through omnichannel shopping experience to increase customer citizenship behavior through customer engagement and customer satisfaction in retail companies in Jabodetabek. This article uses the SEM method and data processing with AMOS. The sampling method uses non-probability sampling with omnichannel shopping customers from the age of 17 years and above. The study results reveal that the personalization factor in omnichannel supports customer engagement and customer satisfaction, both of which are customer citizenship behaviors. This study contributes to the marketing literature by investigating dimensions of omnichannel shopping experience and their impact on customer engagement and customer satisfaction and its also impact on customer citizenship behavior. Furthermore, the study contributes to omnichannel retail stores in Indonesia, especially in the Jabodetabek area.