Jurnal Distribusi

CONTRIBUTION OF ADVERTISING AND SALES PROMOTION IN SHAPING CONSUMER PURCHASING DECISIONS AT RUBY SUPERMARKET CAKRANEGARA

Rini Anggriani — 2025-03-25

In this study, the main problem raised in this study is whether advertising and sales promotion have a significant influence either simultaneously or partially on consumer purchasing decisions at Ruby Supermarket Cakranegara? In accordance with these problems, the purpose of this study is to determine the significance of the influence of advertising and sales promotion on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The type of research used is quantitative research and uses a sample survey method in collecting data. The data collection tool used is a questionnaire, with the analysis tool used in accordance with the researcher's objectives is Multiple Linear Regression Analysis, which is then continued with the F test and t test at alpha 5%. In accordance with the objectives of the study, it was found that advertising and sales promotion variables have a significant influence on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The significance criteria are known based on the F test and t test that have been carried out, where F count and t count have higher values than F table and t table. Based on the results of the t test. The suggestion that can be given according to the research results is that in order to increase sales, the policy that should be the main orientation of Ruby Supermarket Cakranegara is to improve the quality of advertisements that are less attractive to potential consumers so that they are more interested in making purchases.

IMPLEMENTASI BLOCKCHAIN DALAM MENINGKATKAN TRANSPARANSI DAN TRACEABILITY PADA RANTAI PASOKAN NOKA COFFEE DI JAMBI MENURUT PERSPEKTIF BISNIS ISLAM

Khoirunnisa Nurul Allimmah — 2025-03-25

Peningkatan konsumsi kopi yang signifikan di Indonesia menyoroti pentingnya pemahaman mendalam tentang rantai pasokan kopi yang kompleks. Selain aturan konsumsi dalam Islam, masyarakat juga dihadapkan pada berbagai kasus skandal dan kecelakaan makanan sehingga pentingnya informasi yang jelas mengenai asal-usul, proses produksi, serta keamanan produk yang akan dikonsumsi. Tujuan dari penelitian ini adalah untuk mengeksplorasi peluang dan tantangan implementasi teknologi blockchain dalam meningkatkan transparansi dan traceability pada rantai pasokan, ditinjau dari perspektif bisnis Islam di Noka Coffee. Penelitian ini mengadopsi metode penelitian deskriptif kualitatif dengan menggunakan data primer yang diperoleh dari wawancara terstruktur melalui Zoom Meeting dengan para pemangku kepentingan dalam rantai pasokan Noka Coffee. Hasil penelitian menunjukkan bahwa meskipun terdapat potensi manfaat yang besar dari penggunaan teknologi blockchain, implementasinya juga menghadapi beberapa tantangan. Tantangan tersebut meliputi biaya implementasi dan pemeliharaan yang tinggi, budaya organisasi, serta perilaku konsumen. Oleh karena itu, kolaborasi antara kedai kopi, petani, pengembang teknologi, dan konsumen sangat penting untuk mengatasi tantangan ini dan meningkatkan adopsi teknologi. Temuan penelitian ini menawarkan kontribusi terhadap pengembangan rantai pasokan yang kompleks dan berkelanjutan. Dengan blockchain sebagai instrumen, diharapkan dapat tercipta sistem yang lebih transparan, dapat terlacak, dan sesuai dengan prinsip-prinsip syariah. Inisiatif ini tidak hanya berpotensi meningkatkan kepercayaan konsumen, tetapi juga mendukung praktik bisnis yang lebih bertanggung jawab dan berkelanjutan di sektor kopi.

THE MEDIATING & MODERATING EFFECT OF WORK MOTIVATION IN THE RELATIONSHIP BETWEEN WORK ETHICS AND EMPLOYEE PERFORMANCE

Muhammad Ari Luthfi — 2025-03-25

This study aims to analyze the effect of work ethics on employee performance and the role of work motivation as a mediator and moderator in the relationship between the two. The population of this study were 170 employees of CV. ABC in the production department. The research sample was determined using the Slovin formula, so that 75 respondents were selected through random sampling technique. Data were collected using a questionnaire using a Likert scale, and data analysis was carried out with the help of SmartPLS 4.0. The results showed that work ethics & work motivation affect employee performance and work motivation is able to mediate & moderate the relationship between work ethics and employee performance. These findings support the Social Exchange theory (Blau, 2017), which explains that the reciprocal relationship between companies & employees can increase employee motivation and performance. This study provides recommendations for CV. ABC management to strengthen work ethics. In addition, companies need to increase employee motivation through rewards, incentives, and recognition to create a productive and harmonious work environment. Theoretically, this study expands the application of Social Exchange theory by revealing the dual role of work motivation as a mediator and moderator in the relationship between work ethics and employee performance, and strengthens empirical evidence of the relevance of work motivation theory in an organizational context.

ANALISIS STRATEGI PEMASARAN COFFEE SHOP SASADAKOPI TERHADAP PERILAKU KONSUMEN DI KOTA MEDAN, SUMATERA UTARA

M. Ikbal Nur Irsyad Dhalimunthe — 2025-03-25

Sasadakopi merupakan sebuah coffee shop yang didirikan oleh Devi Siburian sebagai pemilik sekaligus pengelola. Berdasarkan wawancara kepada pemilik dan pengamatan, usaha ini didirikan pada tanggal 26 Oktober 2019 di JL.Sei Bahorok No.21, Babura, Kec. Medan Baru, Sumatera

Utara. Setiap minggunya, intensitas konsumen yang berkunjung ke sasadakopi ramai. Pengunjung

sebagian besar merupakan remaja dan mahasiswa. Strategi perusahaan merupakan pola atau

rencana yang mengintegrasikan tujuan utama atau kebijakan perusahaan dengan rangkaian

tindakan dalam sebuah pernyataan yang saling mengikat. Hasil peneliti ini akan dianalisis

menggunakan alat analisis SWOT selain itu juga menggunakan analisis deskriptif kualitatif. Data

tersebut mempunyai peran untuk menjelaskan secara deskriptif suatu masalah. Dalam hal ini

dengan cara memaparkan informasi-informasi akurat yang diperoleh dari Coffee Shop

Sasadakopi. Berdasarkan hasil penelitian, analisis, dan evaluasi yang telah dilakukan, dapat

disimpulkan bahwa Sasadakopi Roastery dalam memulai kegiatan bisnis ini sudah menggunakan

strategi pemasaran dan mampu merealisasikannya. Dalam strateginya, Sasadakopi berfokus pada

memperkenalkan cita rasa kopi yang berbeda dari coffee shop lainnya kepada masyarakat Kota

Medan maupun wisatawan yang berkunjung ke Medan.

Kata Kunci : Strategi Pemasaran Terhadap Perilaku Konsumen Coffee Shop Di Kota Medan

THE INFLUENCE OF COMPENSATION, CAREER DEVELOPMENT, AND EMPLOYEE EMPOWERMENT ON ORGANIZATIONAL COMMITMENT AT PT PLN (PERSERO) UP3 YOGYAKARTA

Rr. Faizah Nur F Puspaningrum — 2025-03-25

Human Resources (HR) are critical to a company's success as their expertise facilitates organizational growth. A key determinant of organizational performance includes employee commitment, which reflects their loyalty and willingness to stay with the company. The purpose of this study is to identify how compensation, career development, and employee empowerment affect commitment to the company. The method used in this research uses quantitative research using saturated sampling techniques. The research data was collected using a questionnaire, analyzed using computer assistance and the SPSS version 25 application. In this study, a saturated sampling technique was used with 45 respondents as members of the population. This research was conducted at PT PLN (Persero) UP3 Yogyakarta. The results revealed that compensation and career development have a positive and significant influence on organizational commitment. However, employee empowerment does not have a significant impact. Suggestions for future researchers in this field are expected to pay further attention to various variables that can affect organizational commitment. Those variables may include individual components, such as job satisfaction, motivation, and employee welfare. organizational components, such as corporate culture, leadership, and reward systems as well as changes in the industry, such as government policies and technological trends.

ANALISIS DAMPAK PROGRAM PELATIHAN SECARA E-LEARNING TERHADAP KINERJA PEGAWAI PADA KANTOR BEA DAN CUKAI GRESIK

Miftachul Afkar — 2025-03-25

Program pelatihan e-learning yang diselenggarakan oleh Kantor Pengawasan dan Pelayanan Bea dan Cukai Gresik selama ini menerapkan evaluasi yang masih terbatas pada level 1 (kepuasan peserta) dan level 2 (peningkatan pengetahuan dan keterampilan) berdasarkan Model Evaluasi Donald Kirkpatrick. Sementara evaluasi level 3 (peningkatan kinerja pegawai) dan level 4 (peningkatan kinerja perusahaan) belum dilaksanakan secara komprehensif, sehingga efektivitas program pelatihan belum dapat dinilai secara menyeluruh. Penelitian ini bertujuan mengkaji implementasi program pelatihan e-learning di Kantor Pengawasan dan Pelayanan Bea dan Cukai Gresik dengan fokus pada evaluasi pasca pelatihan menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui wawancara terhadap 13 orang pegawai yang telah mengikuti program pelatihan e-learning pada semester 1 tahun 2024. Hasil penelitian menunjukkan bahwa program pelatihan e-learning memberikan dampak positif, meliputi perubahan signifikan dalam cara berpikir dan perilaku kerja pegawai, penerapan pengetahuan baru yang relevan dan keterampilan teknis dalam pekerjaan, peningkatan sikap positif pegawai terhadap pekerjaan, serta dukungan lingkungan dalam implementasi program pelatihan. Dampak positif tersebut tercermin dari peningkatan Nilai Kinerja Pegawai dibandingkan sebelum mengikuti program pelatihan e-learning.

INFLUENCE OF LEADERSHIP, ORGANIZATIONAL CULTURE AND DIGITAL CAPABILITIES TO EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) ULP PALOPO KOTA

Nirwandani Marhum — 2025-03-25

This study aims to determine the influence of leadership, organizational culture, and digital skills on employee performance at PT. PLN (Persero) ULP Palopo City. This study uses a quantitative method. Data collection techniques; primary data and secondary data. Primary data was taken by distributing questionnaires to respondents. The number of employees at PT. PLN (Persero) ULP Palopo Kota is 35 people. The total population in this study is 35 employees. The number of respondents in this research is 35 employees - all employees are made respondents (census). The measurement scale used is the Likert scale. The data analysis technique used is SPSS Statistical Analysis 22. The results of this study show that (1) leadership has a positive and significant effect on employee performance, (2) organizational culture has a positive and significant effect on employee performance, (3) digital skills have a positive and significant effect on employee performance, (4) leadership, organizational culture and digital capabilities simultaneously have a positive and significant effect on employee performance. Due to limitations in time, financial resources, and other factors, this research is not without its imperfections. Future studies can expand by incorporating additional variables, increasing the sample size, and covering a broader geographical area.

MARKETING THROUGH OMNICHANNEL SHOPPING EXPERIENCE TO IMPROVE CUSTOMER CITIZENSHIP BEHAVIOR

Geri Ghazian — 2025-03-25

The growing popularity of mobile devices and the expansion of internet usage have triggered an increase in online purchases. In addition to that, offline purchases and coming directly to the store are also some of the choices of some customers. As the business competition of retail stores in Indonesia increases, customers choose several options for purchasing goods through omnichannel. This research was written to find out more about the effect of marketing through omnichannel shopping experience to increase customer citizenship behavior through customer engagement and customer satisfaction in retail companies in Jabodetabek. This article uses the SEM method and data processing with AMOS. The sampling method uses non-probability sampling with omnichannel shopping customers from the age of 17 years and above. The study results reveal that the personalization factor in omnichannel supports customer engagement and customer satisfaction, both of which are customer citizenship behaviors. This study contributes to the marketing literature by investigating dimensions of omnichannel shopping experience and their impact on customer engagement and customer satisfaction and its also impact on customer citizenship behavior. Furthermore, the study contributes to omnichannel retail stores in Indonesia, especially in the Jabodetabek area.