Distribusi - Journal of Management and Business https://distribusi.unram.ac.id/index.php/distribusi <div style="float: left; width: 68%;"> <p style="text-align: justify;">Journal Distribusi is a peer-reviewed open access scientific journal managed and published by the University of Mataram. The journal publishes various studies and reviews in the field of management. The journal is published twice a year in March and September; registered with P-ISSN <a href="http://u.lipi.go.id/1180432737" target="_blank" rel="noopener">0853-9571</a> &amp; E-ISSN <a href="http://u.lipi.go.id/1421238339" target="_blank" rel="noopener">2477-1767</a></p> <p style="text-align: justify;">Submit articles online by <a href="http://distribusi.unram.ac.id/index.php/distribusi/management/settings/context//index.php/distribusi/user/register">registering </a>first if you don't have a User Account and or <a href="http://distribusi.unram.ac.id/index.php/distribusi/management/settings/context//index.php/distribusi/login">Login </a>if you have registered with the Accuracy Journal. If there are problems or questions, you can send them via email to [email protected] The Distribution Journal has been indexed by SINTA (SK: <a href="https://sinta.ristekbrin.go.id/journals/detail?id=3948">3/E/KPT/2019</a>) by the Ministry of Research, Technology and Higher Education of the Republic of Indonesia </p> </div> <div><img style="float: right; width: 27%; margin-top: -0.1em; margin-left: 12px; text-align: right; margin-bottom: 50px;" src="https://distribusi.unram.ac.id/index.php/distribusi/management/settings/context//public/site/images/admin/distribusi_sampul_New.jpg" alt="Journal Homepage Image" width="267" height="267" /></div> Fakultas Ekonomi dan Bisnis Universitas Mataram en-US Distribusi - Journal of Management and Business 0853-957X <p>Penulis yang naskahnya diterbitkan menyetujui ketentuan sebagai berikut:</p><ol><li>Hak publikasi atas semua materi naskah jurnal yang diterbitkan/dipublikasikan dalam situs Jurnal DISTRIBUSI ini dipegang oleh dewan redaksi dengan sepengetahuan penulis (hak moral tetap milik penulis naskah). </li><li>Ketentuan legal formal untuk akses artikel digital jurnal elektronik ini tunduk pada ketentuan lisensi Creative Commons Attribution-ShareAlike (CC BY-SA), yang berarti Jurnal DISTRIBUSI berhak menyimpan, mengalih media/format-kan, mengelola dalam bentuk pangkalan data (database), merawat, dan mempublikasikan artikel tanpa meminta izin dari Penulis selama tetap mencantumkan nama Penulis sebagai pemilik Hak Cipta. </li><li>Naskah yang diterbitkan/dipublikasikan secara cetak dan elektronik bersifat open access untuk tujuan pendidikan, penelitian, dan perpustakaan. Selain tujuan tersebut, dewan redaksi tidak bertanggung jawab atas pelanggaran terhadap hukum hak cipta.</li></ol> CONTRARIAN STRATEGY: EVIDENCE OF PRICE REVERSAL ON WINNER-LOSER PORTFOLIOS https://distribusi.unram.ac.id/index.php/distribusi/article/view/583 <p><em>This study aims to analyze the effectiveness of the contrarian strategy by demonstrating the existence of price reversal phenomena in winner-loser stock portfolios on the Indonesia Stock Exchange (IDX). This research differs from previous studies by comprehensively exploring the Indonesian stock market (IDX), which has characteristics distinct from developed countries. Thus, this research contributes new insights to the investment literature in emerging markets. The research approach is quantitative, utilizing monthly data in the form of stock closing prices from all companies listed on the IDX from January 2020 to June 2023, totaling 866 companies, with a selected sample of 670 companies. The hypothesis was tested using an independent sample t-test. The results show that the winner and loser stock portfolios experienced price reversal in the first month after the formation period. However, in the second and third months, the winner stock portfolio did not experience a price reversal but showed significant changes. Meanwhile, the loser stock portfolio experienced price reversals in the first, second, and third months after the formation period. Both portfolios exhibit significant differences in AAR and CAAR values, leading to the general conclusion that price reversal symmetry occurred. Such conditions present opportunities for investors or traders, serving as signals to make contrarian decisions buying loser stocks or selling winner stocks. This phenomenon also provides evidence of the winner-loser anomaly in the Indonesian capital market</em>.</p> Iwan Kusmayadi Djoko Suprayetno Laila Wardani Zainal Abidin Muhammad Ahyar G. A. Sri Oktaryani Copyright (c) 2024 Iwan Kusmayadi, Djoko Suprayetno, Laila Wardani, Zainal Abidin, Muhammad Ahyar https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 259 270 10.29303/distribusi.v12i2.583 IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL https://distribusi.unram.ac.id/index.php/distribusi/article/view/582 <p style="font-weight: 400;">This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.</p> Lady Lady Fandion Melsen Fendy Cuandra Copyright (c) 2024 Lady, Fandion Melsen, Fendy Cuandra https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 243 258 10.29303/distribusi.v12i2.582 THE EFFECT OF PRODUCT QUALITY AND PRICE ON LOYALTY OF TELKOMSEL PREPAID CARD USERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE https://distribusi.unram.ac.id/index.php/distribusi/article/view/563 <p>This study aims to examine the Influence of Product Quality and Price on the Loyalty of Telkomsel Prepaid Card Users with Customer Satisfaction as a Mediating Variable. This research employs a quantitative method with a sample size of 101 respondents who are Telkomsel card users in Sungai Penuh City, calculated based on the Lemeshow formula. Data was collected using a questionnaire distributed online via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that price has a positive effect on customer satisfaction. Price does not have an effect on consumer loyalty. Customer satisfaction has a positive effect on consumer loyalty. Product quality has a positive effect on customer satisfaction. Product quality does not have an effect on consumer loyalty. The study also proves that customer satisfaction does not mediate the relationship between price and consumer loyalty, but customer satisfaction does mediate the relationship between product quality and consumer loyalty.</p> Dela Puspita Elex Sarmigi Azhar Azhar Copyright (c) 2024 Dela Puspita, Elex Sarmigi, Azhar https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 271 282 10.29303/distribusi.v12i2.563 BALANCED SCORECARD DESIGN AS A MODEL FOR MEASUREMENT OF PUSKESMAS PERFORMANCE IN EAST LOMBOK DISTRICT https://distribusi.unram.ac.id/index.php/distribusi/article/view/562 <p>The objective of this study is to develop a performance measuring model based on the balanced scorecard framework at the UPT Puskesmas Suela in East Lombok Regency, using the Analytic Hierarchy Process (AHP) technique. This research employed qualitative approaches. Data were gathered with a paired comparison questionnaire employing the Analytic Hierarchy Process (AHP) scale. The performance evaluation of community health centers is conducted using four reference standards, including the financial perspective, community perspective, internal business process perspective, and development and learning perspective. Utilizing this technique for data processing is beneficial in making judgments based on many factors. The research findings indicate that the primary criterion of utmost importance for community health centers is finance, with a weight of 0.465450. The subsequent prioritization criterion is society, assigned a weight of 0.214555. Additionally, both the internal business process criteria and development and learning criteria hold equal significance, each with a weight of 0.112321. Related indicates that Puskesmas as a public sector agency focuses on improving performance on financial perspectives.</p> Erwin Saputraji Saipul Arni Muhsyaf Adhitya Bayu Suryantara Copyright (c) 2024 Erwin Saputraji, Saipul Arni Muhsyaf, Adhitya Bayu Suryantara https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 297 308 10.29303/distribusi.v12i2.562 EFFECTIVENESS OF IMPLEMENTING GREEN FINANCE, GREEN INVESTMENT, AND ENVIRONMENT COST IN INCREASING COMPANY VALUE IN THE MINING SECTOR https://distribusi.unram.ac.id/index.php/distribusi/article/view/549 <p>Companies cannot solely rely on financial performance but must also consider non-financial performance. The ability to predict environmental impacts allows companies to take anticipatory measures through various sustainable business plans, thereby mitigating risks and preventing greater environmental damage. This study aims to determine the influence of Green Finance, Green Investment, and Environment cost on firm value. Employing a quantitative approach with primary data, the study utilized purposive sampling on a sample of 9 companies and 45data. Multiple linear regression analysis, coupled with classical assumption tests and hypothesis testing, was conducted. The findings reveal that Green Finance exerts a significant positive impact on firm value, while Green Investment demonstrates no significant influence. Environmental costs, however, exhibit a significant positive correlation with firm value. The implications of this research suggest that mining companies ought to prioritize environmental factors to enhance firm value. Collectively, all three factors contribute significantly to firm value.</p> Wina Yusnia Nur Hidayah Pranita Siska Utami Copyright (c) 2024 Wina Yusnia, Nur Hidayah, Pranita Siska Utami https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 323 338 10.29303/distribusi.v12i2.549 THE EFFECT OF GREEN ACCOUNTING AND ENVIRONMENTAL COST IMPLEMENTATION ON FINANCIAL PERFORMANCE IN FOOD AND BEVERAGE COMPANIES https://distribusi.unram.ac.id/index.php/distribusi/article/view/537 <p>The purpose of this study is to determine whether green accounting and environmental costs affect the financial performance of food and beverage companies listed on the Indonesia Stock Exchange from 2021 to 2023. This research uses a purposive sampling technique, thus the secondary data utilized is based on specific criteria obtained from the annual reports and sustainability reports. A total of 66 samples (consisting of 22 companies) over three (3) years were used and analyzed using the Statistical Program for Social Science version 29 software. The data analysis employed includes descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The independent variables include green accounting, measured using the dummy variable PROPER, and environmental cost, measured by the allocation of funds for community development programs against profit. The dependent variable is financial performance, measured by return on assets. The results indicate that green accounting does not significantly affect financial performance, whereas environmental cost has a negative impact on financial performance.</p> Nur’aini Nur’aini Angga Permadi Karpriana Helisa Noviarty Copyright (c) 2024 Nur’aini, Angga Permadi Karpriana, Helisa Noviarty https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 215 226 10.29303/distribusi.v12i2.537 NETFLIX AND TELKOMSEL BUNDLING: DOES SYMBOLIC VALUE MATTER IN CO-BRANDING https://distribusi.unram.ac.id/index.php/distribusi/article/view/528 <p><strong>&nbsp;</strong></p> <p><span style="font-weight: 400;">The Subscription Video on Demand market in Indonesia has seen substantial growth, but Netflix's market share dropped by 10% in Q2 2022, losing about 2 million subscribers. To boost customer purchase intention, Netflix partnered with Telkomsel, a leading telecommunication provider, to offer a bundled package. This study explores the mediating role of brand attitude between symbolic value, perceived benefits, and customer purchase intention for the Netflix-Telkomsel bundle. Using an associative quantitative approach and a sample of 100 respondents, data were analyzed with Partial Least Squares (PLS). The results reveal that symbolic value insignificantly influences purchase intention or brand attitude. However, perceived benefits positively and significantly impact both purchase intention and brand attitude. Brand attitude also positively influences purchase intention and mediates the effect of perceived benefits on purchase intention, but not that of symbolic value. Prospective customers prioritize perceived benefits over symbolic value when deciding to purchase the Netflix-Telkomsel bundle.</span></p> Ardianta Gede Pamungkas Gede Suparna Putu Yudi Setiawan I Gusti Agung Ketut Gede Suasana Copyright (c) 2024 Ardianta Gede Pamungkas, Gede Suparna, Putu Yudi Setiawan, I Gusti Agung Ketut Gede Suasana https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 195 214 10.29303/distribusi.v12i2.528 DOES RISK MANAGEMENT AFFECT BANK PERFORMANCE? https://distribusi.unram.ac.id/index.php/distribusi/article/view/509 <p><em>The objective of this research is to analyze the impact of risk management on bank performance. Risk management is measured through credit risk, liquidity risk, operational risk, leverage, loan growth, and bank capital. Meanwhile, bank performance is measured through ROA (return on assets) and ROE (return on equity). The sample in this study consists of Rural Banks (BPR) in the province of West Kalimantan. Data were collected from the financial statements for the years 2018 until 2022 available on the Financial Services Authority (OJK) website. According to OJK data, there are 21 BPR’s in West Kalimantan resulting in a total of 105 data points used in this study. The analytical method applied is panel regression, tested using the E-Views application. The results show that credit risk, liquidity risk, and operational risk have a negative effect on ROA, while leverage and bank capital have a positive effect on ROA. In contrast, loan growth does not affect ROA. Additionally, credit risk, leverage, operational risk, and bank capital have a negative impact on ROE, whereas liquidity risk and credit growth do not affect ROE.</em></p> Angelina Julia Renaldi Candy Candy Wisnu Yuwono Copyright (c) 2024 Angelina Julia Renaldi, Candy Candy, Yuwono Yuwono https://creativecommons.org/licenses/by-sa/4.0 2024-09-29 2024-09-29 12 2 309 322 10.29303/distribusi.v12i2.509