HUBUNGAN STRUKTURAL KUALITAS LAYANAN, KUALITAS PRODUK, KEPUASAN PELANGGAN, DAN NIAT ULANG BERKUNJUNG KE PANTAI LONG MALANG DI SAMPANG

Pribanus Wantara; Muhammad  Tambrin

doi:10.29303/distribusi.v9i2.168

Penulis

Pribanus Wantara Universitas Trunojoyo
Muhammad Tambrin Universitas Trunojoyo

DOI:

https://doi.org/10.29303/distribusi.v9i2.168

Kata Kunci:

kualitas layanan, kualitas produk, kepuasan dan niat ulang berkunjung

Abstrak

Tujuan penelitian ini adalah untuk menguji hubungan struktural antara kualitas pelayanan, kualitas produk, kepuasan pelanggan, dan niat ulang berkunjung. Penelitian ini dilakukan pada kondisi pandemi Covid 19 dan dilakukan pada sebuah destinasi wisata pantai yang berada di Kabupaten Sampang, Madura. Responden dalam penelitian ini sebanyak 187 wisatawan lokal yang bersedia menyelesaikan penelitian ini. Analisa Structural Equation Modelling (SEM) digunakan untuk menganalisa hubungan. Hasil penelitian menunjukkan bahwa kualitas layanan memberikan pengaruh signifikan terhadap kepuasan wisatawan, namun kualitas produk tidak memberi pengaruh signifikan terhadap kepuasan wisatawan, temuan selanjutnya adalah kepuasan memberikan pengaruh signifikan terhadap niat ulang berkunjung pada tempat atau destinasi wisata pantai Long Malang di Kabupaten Sampang, Madura.

Unduhan

Data unduhan belum tersedia.

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