PENGARUH ETNOSENTRISME  DAN PRODUCT KNOWLEDGE TERHADAP MINAT BELI PRODUK TEMBE MEE DONGGO

Sri Ernawati

doi:10.29303/distribusi.v7i2.92

Authors

Sri Ernawati Sekolah Tinggi Ilmu Ekonomi Bima

DOI:

https://doi.org/10.29303/distribusi.v7i2.92

Keywords:

Etnosentrisme, Product knowledge and Interest of buying

Abstract

The aims of this research are: (1) to know and analyze about etnosentrisme of positive and significance effect of product “Tembe Mee Donggo”. (2) to know and analyze about product knowledge in positive and signicance effect of product “Tembe Mee Donggo”. (3) to know and analyze about etnosentrisme and product knowledge of positive or significance effect of product “Tembee Mee Donggo”. the special aim of this research was to give positive input for weaver of “Tembe Mee Donggo” and for conserved this local product and for government, to give support in morale and material for development of product “Tembee Mee Donggo”. The use of method in this research is using associative method. Location of this research in Bima district, especially in Donggo. The population of this research is all the people in Donggo, who ever used and bought of “Tembe Mee Donggo”. the technique of sampling is using purposive sampling with 50 respondence. The technique of data is analyzed multiple regression linear. The results of the research are: (1) etnosentrisme has positive and significance effect of product “Tembee Mee Donggo”. (2) the product knowledge has positive and significance effect of product “Tembe Mee Donggo”. (3) etnosentrisme and product knowledge has similarity positive and significance effect of product “Tembe Mee Donggo”.

Downloads

Download data is not yet available.

References

Amirullah.2013. Metodelogi Penelitian Manajemen, Malang:Bayu Media

Basu Swastha dan Irawan. 2001. Manajemen Pemasaran Modern, Yogyakarta: Liberty

Dewi.I.A.M.Lakmini dan Sulistywati eka. Pengaruh gaya hidup dan sikap Ethnosentrisme terhadap niat beli konsumen. E-Jurnal Manajemen Unud, Vol 5.No 8 2016:5128-5154. ISSN 2302-8912.

Fadila, Dewi dan Rasyid Nirwan. 2012. Pengaruh Ethnosentrisme Konsumen Terhadap Keterlibatan Pengambilan Keputusan Pembelian Produk. Jurnal Orasi Bisnis Edisi ke-VII, Mei 2012.

Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan program SPSS, Badan Penerbit Universitas Diponegoro, Semarang.

Hair, J. F., et al. 2007. Multivariate Data Analysis. 6th Edition. New Jersey : Pearson Education Inc.

Kemendag. 2014, 8 September. Gebyar Kampanye ACI 100 Persen Aku Cinta Indonesia. Diunduh dari ttp://ditjenpdn.kemendag.go.id/id/news/2014/08/09/gebyar-kampanye-aci100-persen-aku-cinta-indonesia

Moh. Nazir. 2011. Metode Penelitian. Bogor: Penerbit Ghalia Indonesia

Nugroho J. Setiadi. 2008. Perilaku Konsumen :Konsep dan Impilikasi Untuk Strategi dan Penelitian Pemasaran. Jakarta : Kencana

Lin. N.H and Lin. B.S. 2007. The effect Of brand image and product knowledge on purchase intention moderated by price discount. Journal of international management studies.

Listiana, Erna. 2012. Pengaruh Country Of Origin terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen. Jurnal Administrasi Bisnis (2012), Vol.8, No.1: hal. 21–47.

McCarthy, E Jerome dan William D. Pereault Jr. 2003. Dasar-Dasar Pemasaran, Edisi Bahasa Indonesia, Jakarta : Penerbit Erlangga.

Ping Qing, Antonio Lobo, and Li Chongguang. 2012. The impact of lifestyle and ethnocentrism on consumers’ purchase intentions of fresh fruit in China. Journal of Consumer Marketing, Emerald Group Publishing Limited Vol. 29 No 1. h. 43–51

Pradesta. B. Rima. “Pengaruh Etnosentrisme, Brand Image Dan Product Knowledge Terhadap Keputusan Pembelian Produk Pakaian Jadi Impor”. E-Jurnal Manajemen Unud, Vol. 5, No.8, 2016:5128-5154 ISSN : 2302-8912

Satria. B. Ariz dan Oetomo W. Hening “Pengaruh Kualitas Pelayanan, Product Knowledge dan Wom Terhadap Proses Pengambilan Keputusan Pembelian”. Jurnal Ilmu dan Riset Manajemen : Volume. 5, Nomor. 5, Mei 2016 ISSN : 2461-0593

Schiffman, L.G. and Kanuk, L.L. 2000. Consumer Behavior. Pearson Education

Shankarmahesh, N. 2006. Consumer Ethnocentrism : An Integrative Review Of Its Antecedents And Consequences. International Marketing Review, Vol 23, No 2, pp 146-172

Sharma, S., Shimp, T.A. and Shin, J. 1995, Consumer ethnocentrism: a test of antecedents and moderators, Journal of the Academy of Marketing Science, Vol. 23, No. 1, pp. 26-37.

Shimp. T. A., Sharma. S. 1987. Consumer ethnocentrism:construction and validation of the CETSCALE. Journal of marketing research. 24, (3), pp 280 – 289

Sugiyono. 2005. Statistika untuk penelitian. Bandung: Alfabeta

Sugiyono. 2007. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Tifany dan Moningka Clara “Hubungan Konsumen Etnosentrisme Dengan Perceived Quality Terhadap Produk Lokal Pada Usia Dewasa Muda Di Jakarta”. PSIBERNETIKA Vol. 8 No. 2 Oktober 2015

Tjiptono. F., Chandra. Y., Diana. A. 2004. Marketing Scales. Yogyakarta : Andi

Umar, Husein. 2002. Metode riset bisnis. Jakarta: PT. Gramedia Pustaka Utama.

Wang CL, Chen ZX. 2004. Consumer Ethnocentrism and Willingness to Buy Domestic Products in Developing Country Setting Testing Moderating Effects. Journal of Consumer Marketing.Volume 21 No. 6. Page 391-400

Wang, Yai, H., Tsai, Cing, F. 2014. The Relationship between brand image and purchase intention: evidence from award winning mutual funds. The International. Journal of Business and Finance Research, 8 (2), 27-40.