Pengaruh Strategi Inovasi terhadap Kinerja Perusahaan E-Commerce Yang Dimoderasi Leadership

Nurabiah; Herlina  Pusparini; Nur Fitriyah

doi:10.29303/distribusi.v11i2.381

Authors

Nurabiah Universitas Mataram
Herlina Pusparini Universitas Mataram
Nur Fitriyah Universitas Mataram

DOI:

https://doi.org/10.29303/distribusi.v11i2.381

Keywords:

e-commerce, kepemimpinan, kinerja perusahaan, strategi inovasi

Abstract

Strategi inovasi sangat melekat dengan perusahaan e-commerce yang selalu senantiasa membutuhkan inovasi-inovasi dengan pengetahuan dan teknologi informasi yang tinggi dan kepemimpinan yang memiliki inovasi-inovasi sehingga menghasilkan kinerja perusahaan yang bagus. Tujuan penelitian ini adalah menguji pengaruh strategi inovasi terhadap kinerja perusahaan yang dimediasi oleh leadership. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan metode purposive sampling. Sampel dalam penelitian ini adalah perusahaan e-commerce terdaftar di Bursa Efek Indonesia (BEI) dengan total sample sebanyak 15 perusahaan dan jumlah observasinya sebanyak 75 observan. Untuk menguji hipotesis digunakan analisis regresi berganda dengan menggunakan aplikasi stata 14.2. Penelitian dapat disimpulkan antara lain bahwa nilai strategi inovasi perusahaan tidak berpengaruh terhadap kinerja perusahaan baik kinerja akuntansi maupun kinerja pasar dan leadership tidak mampu memoderasi/memperkuat hubungan antara nilai strategi inovasi dengan kinerja perusahaan.

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