Distribusi - Journal of Management and Business http://distribusi.unram.ac.id/index.php/distribusi <div style="float: left; width: 68%;"> <p style="text-align: justify;">Journal Distribusi is a peer-reviewed open access scientific journal managed and published by the University of Mataram. The journal publishes various studies and reviews in the field of management. The journal is published twice a year in March and September; registered with P-ISSN <a href="http://u.lipi.go.id/1180432737" target="_blank" rel="noopener">0853-9571</a> &amp; E-ISSN <a href="http://u.lipi.go.id/1421238339" target="_blank" rel="noopener">2477-1767</a></p> <p style="text-align: justify;">Submit articles online by <a href="http://distribusi.unram.ac.id/index.php/distribusi/management/settings/context//index.php/distribusi/user/register">registering </a>first if you don't have a User Account and or <a href="http://distribusi.unram.ac.id/index.php/distribusi/management/settings/context//index.php/distribusi/login">Login </a>if you have registered with the Accuracy Journal. If there are problems or questions, you can send them via email to distribution@unram.ac.id The Distribution Journal has been indexed by SINTA (SK: <a href="https://sinta.ristekbrin.go.id/journals/detail?id=3948">3/E/KPT/2019</a>) by the Ministry of Research, Technology and Higher Education of the Republic of Indonesia </p> </div> <div><img style="float: right; width: 27%; margin-top: -0.1em; margin-left: 12px; text-align: right; margin-bottom: 50px;" src="https://distribusi.unram.ac.id/index.php/distribusi/management/settings/context//public/site/images/admin/distribusi_sampul_New.jpg" alt="Journal Homepage Image" width="267" height="267" /></div> Fakultas Ekonomi dan Bisnis Universitas Mataram en-US Distribusi - Journal of Management and Business 0853-957X <p>Penulis yang naskahnya diterbitkan menyetujui ketentuan sebagai berikut:</p><ol><li>Hak publikasi atas semua materi naskah jurnal yang diterbitkan/dipublikasikan dalam situs Jurnal DISTRIBUSI ini dipegang oleh dewan redaksi dengan sepengetahuan penulis (hak moral tetap milik penulis naskah). </li><li>Ketentuan legal formal untuk akses artikel digital jurnal elektronik ini tunduk pada ketentuan lisensi Creative Commons Attribution-ShareAlike (CC BY-SA), yang berarti Jurnal DISTRIBUSI berhak menyimpan, mengalih media/format-kan, mengelola dalam bentuk pangkalan data (database), merawat, dan mempublikasikan artikel tanpa meminta izin dari Penulis selama tetap mencantumkan nama Penulis sebagai pemilik Hak Cipta. </li><li>Naskah yang diterbitkan/dipublikasikan secara cetak dan elektronik bersifat open access untuk tujuan pendidikan, penelitian, dan perpustakaan. Selain tujuan tersebut, dewan redaksi tidak bertanggung jawab atas pelanggaran terhadap hukum hak cipta.</li></ol> STRATEGI PEMASARAN GALERI TENUN DESA SETANGGOR DALAM MENINGKATKAN DAYA SAING PENJUALAN KAIN TENUN DI PRAYA BARAT LOMBOK TENGAH http://distribusi.unram.ac.id/index.php/distribusi/article/view/410 <p><em>This research is entitled "Marketing Strategy for the Setanggor Village Weaving Gallery in Increasing the Competitiveness of Sales Woven Fabrics in the West Praya Region, Central Lombok", which aims to determine the Marketing Strategy for the Setanggor Village Weaving Gallery in increasing the competitiveness of sales Woven Fabrics in the West Praya region, Central Lombok. The method used in this research is descriptive research with a qualitative approach. Data collection techniques are through interviews, observation and documentation. Data analysis in research uses SWOT analysis. The results of the research show that the Marketing Strategy carried out by the Setanggor Village Weaving Gallery in increasing the competitiveness of sales woven fabrics in the West Praya region of Central Lombok based on its position in Quadrant I in the SWOT Analysis is an aggressive strategy using more aggressive promotional strategies in promoting Village Songket Woven fabrics. Setanggor, so that it is better known by the public and abroad, which can be done through social media, websites, as well as variations in Setanggor Village Songket Woven cloth motifs that can adapt to current fashion.</em></p> <p><strong><em>Keywords: Weaving Gallery, Marketing Strategy, Setanggor Village.</em></strong></p> Surianingsih Surianingsih Dewi Rispawati Siti Yulianah M. Yusuf Copyright (c) 2023 Surianingsih Surianingsih, Dewi Rispawati, Siti Yulianah M. Yusuf https://creativecommons.org/licenses/by-sa/4.0 2023-09-29 2023-09-29 11 2 229 240 10.29303/distribusi.v11i2.410 MENGULAS POTENSI, EFEKTIFITAS DAN PROYEKSI RETRIBUSI PARIWISATA GILI TRAMENA PASCA COVID 19 http://distribusi.unram.ac.id/index.php/distribusi/article/view/409 <p>Recreational area fees and port service fees are an important source of PAD for the North Lombok District. It relies on the tourism sector as the main sector for regional revenue sources to carry out development acceleration so that it can get out of the only underdeveloped area in West Nusa Tenggara province. The study aims to analyze the potential and effectiveness and make projections of the fees for recreation areas and port services in Gili Tramena, North Lombok District. The findings showed that recreational area fees and port service fees from 2017 to 2021 tended to decrease and did not reach the target. It was due to the low process of extending and intensifying fees and external factors, namely the earthquake in 2018 and the COVID-19 pandemic in 2020. Based on calculations and data analysis, the total potential levy for recreational areas in 1 (one) year is IDR 7,607,653,250,00. With details of IDR 6,990,816,500.00 for foreign tourists and IDR 616,836,750.00 for domestic tourists. Meanwhile, the potential for the next 5 years is IDR 2,380,712,571.43 in 2022, IDR 2,576,320,095.24 in 2023, IDR 3,280,711,380.95 in 2024, IDR 3,985,102,666.67 in 2025, and IDR 4,689,493,952.38 in 2026. This potential can be reached, of course, with the political will of the local government to increasing PAD.</p> Muhammad Mujahid Dakwah Ahmad Zaenal Wafik Abdurrahman Abdurrahman Himawan Sutanto Copyright (c) 2023 Muhammad Mujahid Dakwah, Ahmad Zaenal Wafik, Abdurrahman Abdurrahman, Himawan Sutanto https://creativecommons.org/licenses/by-sa/4.0/ 2023-09-29 2023-09-29 11 2 241 254 10.29303/distribusi.v11i2.409 COGNITIVE BIAS ANALYSIS TERHADAP KINERJA USAHA KECIL DAN MENENGAH (UKM) DENGAN KEPUTUSAN INVESTASI SEBAGAI VARIABEL INTERVENING PADA MASA PANDEMI COVID 19 http://distribusi.unram.ac.id/index.php/distribusi/article/view/408 <p>This study aims to analyze the Effect of Cognitive Bias on Company Performance with Investment Decisions as an Intervening Variable in Small and Medium Enterprises (SMEs) on Lombok Island during the Covid 19 Pandemic. The theoretical contribution of this research is expected to contribute to science and theory development behavioral finance related to investment decision making and company performance in Small and Medium Enterprises (SMEs). In addition, it is also expected that behavioral finance will become the subject of discussion in financial management courses. Furthermore, the practical contribution of this research is expected to provide input, suggestions and recommendations to the policy makers of the NTB Provincial Government in making policies related to the development of SMEs.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This research is a quantitative approach-based research, with explanatory research as the type of research. The research population is all SMEs on the island of Lombok. The sampling technique was carried out using non-probability sampling, namely using judgment sampling, namely selecting SMEs engaged in the pottery industry and already exporting. From the existing population, there are 34 (thirty four) SMEs that can be taken as samples. Respondents in this study are the owners of each of these SMEs. The data collection technique used in this study was a questionnaire. In order to achieve the research objectives and to test the hypothesis, the data obtained will be processed as needed using the GSCA (Generalized Structured Component Analysis) statistical tool.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study show that Cognitive Bias have a positive and significant effect on company performance. The decision to place funds for working capital does not intervene with Cognitive Bias on Company Performance in Small and Medium Enterprises (SMEs) on Lombok Island during the Covid 19 Pandemic. Most of them have high school and university education and the length of business is more than 15 (fifteen) years.</p> Siti Aisyah Hidayati Sri Wahyulina Embun Suryani Copyright (c) 2023 Siti Aisyah Hidayati, Sri Wahyulina, Embun Suryani https://creativecommons.org/licenses/by-sa/4.0 2023-09-29 2023-09-29 11 2 181 196 10.29303/distribusi.v11i2.408 STUDI KELAYAKAN HUTAN LINDUNG MONGGAL SEBAGAI TAMAN WISATA ALAM (TWA) GUNA MENINGKATKAN DAYA TARIK WISATAWAN http://distribusi.unram.ac.id/index.php/distribusi/article/view/407 <p><em>The purpose of this research is to analyze the feasibility study of the Monggal protection forest as a nature tourism park (TWA) in order to increase tourist attraction which is expected to be one way to support the growth of Regional Original Revenue (PAD) and the welfare of the local community and drive the local economy. From the general objectives, it can be further elaborated on the specific objectives, namely (1) to analyze the feasibility of non-financial aspects of the TWA business including market, management, social, economic, and cultural aspects, and the environment. (2) to analyze the feasibility of the financial aspects of the TWA business. This research uses quantitative methods with survey techniques with data collection carried out through several stages, namely: Literature study, Observation, and Focus Group Discussion with various stakeholders.&nbsp; </em></p> <p><em>The results of this study reveal that the development of TWA in Genggelang Village, Gangga District, North Lombok Regency is feasible to develop due to the consideration that (1) Feasibility from non-financial aspects (2) Feasibility from financial aspects is carried out by calculating the NPV value for 10 years of Rp 1,214,388,386.85 with a rate of return on investment (IRR) of 32%. Then the Net B / C value of Rp 4,043. and Payback Period for 2 years and 3 months</em></p> <p>&nbsp;</p> Abdurrahman Abdurrahman Himawan Sutanto Zamroni Alpian Muhtarom Muhammad Mujahid Dakwah Baiq Handayani Rinuastuti Copyright (c) 2023 Abdurrahman, Himawan Sutanto, Zamroni Alpian Muhtarom, Muhammad Mujahid Dakwah, Baiq Handayani Rinuastuti https://creativecommons.org/licenses/by-sa/4.0/ 2023-09-29 2023-09-29 11 2 207 218 10.29303/distribusi.v11i2.407 THE INFLUENCE OF SOCIAL MEDIA MARKETING, DESTINATION IMAGE ON VISITING DECISIONS WITH VISITING INTEREST AS AN INTERVENING VARIABLE http://distribusi.unram.ac.id/index.php/distribusi/article/view/403 <p><em>The advancement of the internet has an impact on the increase in social media users and this is in line with the development of tourism, triggering the emergence of Instagram accounts with the theme of tourist destinations which can indirectly create an image of the destination it posts, resulting in the emergence of someone's interest in visiting. So that it triggers the decision to visit tourists. This study aims to determine the effect of social media marketing and destination image on visiting decisions with visiting interest as an intervening variable for tourists in the Mandalika Special Economic Zone (SEZ). This type of research uses descriptive quantitative with a causal approach. The sample size was 135 respondents. Data analysis tools using AMOS 24.0. The results found that social media marketing affects visiting interest. Destination image affects the interest in visiting. Social media marketing has no effect on visiting decisions. Destination image has no effect on visiting decisions. Social media marketing has a positive and insignificant effect on visiting decisions through visiting interest. Destination image has a positive and insignificant effect on visiting decisions through visiting interest. From the results of the study, it can be concluded that visiting interest will increase if social media marketing is utilized properly and improves destination image, so that it can trigger the formation of visiting decisions. Suggestions for the government and business actors are to continue to develop tourist attractions in SEZ Mandalika by adding facilities and protecting the environment</em></p> Kavatina Munamahsa Islami Rini Anggriani Lady Faerrosa Copyright (c) 2023 Kavatina Munamahsa Islami, Rini Anggriani Piliang, Lady Faerrosa https://creativecommons.org/licenses/by-sa/4.0 2023-09-29 2023-09-29 11 2 147 164 10.29303/distribusi.v11i2.403 COMPARATIVE STUDY OF EMPLOYEE CAREER DEVELOPMENT VIEWED FROM PERFORMANCE AND SENIORITY PERSPECTIVES IN PDAM GIRI MENANG MATARAM http://distribusi.unram.ac.id/index.php/distribusi/article/view/402 <p><em>One of the goals of an employee working in a company is to get career development. However, there is often a bias towards indicators of career development in Indonesia in general, namely career development based on performance or seniority. The purpose of this research is to find out which factors are more dominant between performance and seniority which form the basis for career development decisions in PDAM Giri Menang Mataram. This type of research is included in associative research using survey methods in collecting data. The analytical tool used is t-test analysis at 5% alpha. Based on the results of the t test, it is known that the more dominant factor that forms the basis for career development decisions at PDAM Giri Menang Mataram is employee performance.</em></p> Irwan Cahyadi Abdurrahman Abdurrahman Isra Dewi Kuntary Ibrahim Copyright (c) 2023 Irwan Cahyadi, Abdurrahman Abdurrahman, Isra Dewi Kuntary Ibrahim https://creativecommons.org/licenses/by-sa/4.0 2023-09-29 2023-09-29 11 2 219 228 10.29303/distribusi.v11i2.402 ANALISIS CAPITAL INTENSITY DAN ADVERTISING INTENSTY TERHADAP AGRESIVITAS PAJAK DENGAN FIRM SIZE SEBAGAI VARIABEL MODERASI http://distribusi.unram.ac.id/index.php/distribusi/article/view/393 <p>Penelitian ini bertujuan untuk menguji pengaruh capital intensity dan advertising intensity terhadap agresivitas pajak dengan firm size sebagai variabel moderasi. Jenis penelitian yang digunakan merupakan penelitian kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data sekunder. Populasi dalam penelitian ini adalah perusahaan sektor consumer non-cyclicals yang terdaftar di bursa Efek Indonesia selama periode 2017-2021 sebanyak 113 perusahaan yang didapat melalui pencarian pada situs resmi Bursa Efek Indonesia (<a href="http://www.idx.co.id">www.idx.co.id</a>) dan website resmi perusahaan yang menjadi objek penelitian. Penentuan sampel dalam penelitian ini menggunakan teknik purposive sampling dan diperoleh sebanyak sebanyak 75. Metode analisis yang digunakan adalah analisis regresi linier berganda menggunakan software E-Views versi 9. Hasil penelitian ini menunjukan bahwa capital intensity secara parsial tidak berpengaruh terhadap agresivitas pajak. advertising intensity secara parsial berpengaruh positif signifikan terhadap agresivitas pajak. Capital intensity dan advertising intensity secara simultan berpengaruh terhadap agresivitas pajak. Firm size secara parsial tidak memoderasi atau memperlemah capital intensity terhadap agresivitas pajak. Firm size secara parsial tidak memoderasi atau memperlemah advertising intensity terhadap agresivitas pajak.</p> Jaenal Abidin Copyright (c) 2023 Jaenal Abidin https://creativecommons.org/licenses/by-sa/4.0/ 2023-09-29 2023-09-29 11 2 197 206 10.29303/distribusi.v11i2.393 ANALISIS STRATEGI INOVASI TERHADAP KINERJA PERUSAHAAN E-COMMERCE YANG DIMODERASI LEADERSHIP http://distribusi.unram.ac.id/index.php/distribusi/article/view/381 <p>Strategi inovasi sangat melekat dengan perusahaan <em>e-commerce</em> yang selalu senantiasa membutuhkan inovasi-inovasi dengan pengetahuan dan teknologi informasi yang tinggi dan kepemimpinan yang memiliki inovasi-inovasi sehingga menghasilkan kinerja perusahaan yang bagus. Tujuan penelitian ini adalah menguji pengaruh strategi inovasi terhadap kinerja perusahaan yang dimediasi oleh <em>leadership</em>. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan metode <em>purposive sampling. </em>Sampel dalam penelitian ini adalah perusahaan <em>e-commerce</em> terdaftar di Bursa Efek Indonesia (BEI) dengan total sample sebanyak 15 perusahaan dan jumlah observasinya sebanyak 75 observan. Untuk menguji hipotesis digunakan analisis regresi berganda dengan menggunakan aplikasi stata 14.2. Penelitian dapat disimpulkan antara lain bahwa nilai strategi inovasi perusahaan tidak berpengaruh terhadap kinerja perusahaan baik kinerja akuntansi maupun kinerja pasar dan leadership tidak mampu memoderasi/memperkuat hubungan antara nilai strategi inovasi dengan kinerja perusahaan.</p> Nurabiah Herlina Pusparini Nur Fitriyah Copyright (c) 2023 Nurabiah, Herlina Pusparini, Nur Fitriyah https://creativecommons.org/licenses/by-sa/4.0 2023-09-29 2023-09-29 11 2 119 132 10.29303/distribusi.v11i2.381